|
Trademarks,
Service Marks, Copyright and Other Intellectual Property Guidelines
If
you make use of intellectual property that is not your own,
you must have documentary evidence to support your use of it
in your Text Ads or landing pages. This may be in the form of
a letter of consent, a permit or a published statement from
the owner approving its use by you in this specific context.
This
is particularly important in the direct selling profession,
where representatives act as independent business operators
in their own right, not as agents or employees of the intellectual
property owners — usually the companies that supply representatives
and pay them commissions and bonuses. In order for companies
and others to protect their intellectual property, it's necessary
for them to implement strict policies governing their authorised
use.
If
you plan to use brand names (such as company names), trade marks
and other intellectual property belonging to a company you represent,
please check company policy and guidelines BEFORE placing your
text ads.
When
infringement occurs, and a bona fide owner of the intellectual
property used by you in your infringing text ad complains to
us and requests its removal, we will comply and notify you immediately,
requesting modification of your text ad within 72 hours. Any
dispute over use of such intellectual property is between you
and the owner. We decline to intervene on either side other
than to protect The Profit Clinic and our Text Ads program.
No compensation or refunds will be allowed if you infringe the
intellectual property of others. If necessary, seek and obtain
any required permissions or approvals from the owner BEFORE
you place your text ad.
The
all-too-familiar "policy" that "it's easier to
gain forgiveness than permission" does not apply.
|
